Services
Product Strategy
Shaping product direction, positioning, and roadmap from user and market insights. I've planned and aligned marketing strategies across multiple products, keeping every campaign tied to real business goals.
Read related guideGo-to-Market Strategy
Planning and executing launches that put your product in front of the right audience, coordinating message, channels, and dev handoff so the rollout actually lands.
Read related guideGrowth Marketing
Data-driven campaigns across channels to acquire, activate, and retain users. I've lifted customer acquisition and engagement through automated workflows and audience-focused strategies.
Read related guideEmail Marketing & Automation
Automated email workflows and lifecycle campaigns that convert. Working in Mautic with segmentation and A/B testing, I've built sends reaching up to 60% click-through rates and grown acquisition on autopilot.
Read related guidePaid Ads
Planning and running ad campaigns that spend efficiently. I build audience-focused campaigns and optimize toward the metrics that matter, clicks, conversions, and cost per acquisition.
Read related guideSocial Media Management
Building and growing your brand across social platforms with consistent, engaging content. I've driven 35–45% engagement lifts through content calendars, carousels, reels, and active community management.
Read related guideContent & Brand
Crafting messaging and content that communicates your product's value, from content strategy to graphics, carousels, and posts that both rank and resonate.
Read related guideAnalytics & Reporting
Turning product and marketing data into clear, actionable insights. I work in Google Analytics and Search Console to monitor performance and turn numbers into decisions.
Read related guideUser & Market Research
Understanding your customers and competitors to guide product and marketing decisions, using product testing and real usage signals to steer what gets built and said.
Read related guideSEO
Optimizing websites for search visibility through structure, content relevance, and on-page performance. I've taken keyword rankings from #32 to #1 and grown organic traffic by 40%+ with technical SEO, faster pages, and clear information hierarchy.
Read related guideAEO
Enhancing discoverability in answer-first experiences (AI and search assistants) by crafting content that's easy to understand and quote. I focus on intent-driven structure, concise explanations, and clear metadata to increase the chance of being surfaced as the best answer.
Read related guideGAIO
Future-proofing your digital presence for generative experiences by aligning UX, content, and data with how AI systems interpret information. I turn your brand knowledge into structured, user-friendly experiences that scale across interactive and AI-assisted journeys.
Read related guideWeb Development
Building fast, accessible web applications with React, TypeScript, and modern tooling. As a software engineer I've shipped full-stack features, optimized databases, and cut deployment and load times.
Read related guideUI/UX Design & Design Systems
Designing clean, intuitive interfaces and scalable design systems in Figma. I've led UI/UX for products that grew to thousands of users and built component libraries that speed up delivery.
Read related guide